E-shot concepts

Inside Chef Cyrus Todiwala’s kitchen

Three concepts for the NE-SCV3 case study e-shot: a kitchen story, an interactive version of it, and a menu. All three are built as working emails, so what you see here is how they’ll render in the inbox.

Concept 1A

The kitchen story

Editorial and chef-led. Light and dark chapters, the SCV3’s own touchscreen rebuilt in the email, and Cyrus’s voice doing the selling.

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Concept 1B

The interactive kitchen

Concept 1A with real footage from the film, a tappable SCV3 touchscreen that doubles as a poll, and a live 50-second naan countdown.

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Concept 2

The menu

The e-shot as a five-course menu card. The restaurant’s saved programmes, set as dishes with programme numbers in place of prices.

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